Travel Book Seoul

In Travel Book Seoul, creatives Mayumi Otero and Raphaël Urwiller distill the essence of South Korea's largest city in an exclusive run of 30 leather-bound tomes. These artists are at the helm of Icinori, a studio consisting of designers, publishers, screen printers and more. During their expedition to the Land of the Morning Calm, they experienced the traditions, heritage and day-to-day ongoings of the people who call it their home. Through Travel Book Seoul, Icinori conveys the many aspects of this hedonistic destination, from the citizens' routines to the plastic surgery studios. They also celebrate the tradespeople, shops and street food that seem to stake a claim to every corner of the city. According to the artists, "Seoul is an organic city, with astonishing creative energy and great visual elegance, as seen in its powerful design and sophisticated signage. Good taste is everywhere, sometimes a bit crazy, but universal. It is a mix of the baroque and the modern." Every large-format Seoul Travel Book is signed by Otero and Urwiller and is given its own individual number. Each also comes with a lithograph crafted by Icinori, a studio established when the artists were pupils at Strasbourg's Ecole Supérieure des Arts Décoratifs in 2007. In the following years, they journeyed, witnessed, sketched and collected artefacts with the immaculate sense of precision that led to their success. Between them, the pair have published approximately 30 publications and graced the pages of esteemed media such as Le Monde, The New York Times, Les Inrockuptibles, The New Yorker and Forbes. Louis Vuitton Travel Books draw readers into both imaginary and real-life journeys. They feature art by established as well as up-and-coming creatives who reveal the tales of the destinations they have explored. The creativity displayed in each publication is extremely varied: in the midst of their journeys, these global artists select their own means of communication, whether through manga, collage or illustration.