LV Rouge - Satin Lipstick - 724
Colours
Imagined through a creative dialogue between Nicolas Ghesquière and Dame Pat McGrath, the Collection explores the duality of the Louis Vuitton woman — where contrasting expressions coexist in harmony. Between softness and strength, light and depth, each creation reveals a distinct facet of her identity. The Monogram Dune color story draws inspiration from the ever-changing hues of the desert — a poetry of simplicity that celebrates softness, femininity, and the silent power of elegance.
Encased in an elegant matte sand-tone case and adorned with a rose-gold ring inspired by the iconic Monogram Dune canvas, LV Rouge reflects the House’s heritage and savoir-faire in a precious object designed to last.
Intense pigmentation melds with exquisite sensoriality, bestowing lips with long-lasting luminous color for 8 hours*, and 24-hour hydration* and comfort**. An invitation to celebrate individuality with endless possibilities.
A delicate fragrance, inspired by the harmonious blend of Mimosa, Rose, and Jasmine, is exclusively crafted by Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud.
*Instrumental test on 30 subjects.
**Self-assessment by scoring on 30 subjects.
(Length x Height x Width)
This warm rosy beige reflects understated femininity, expressing the lips with subtle elegance and emotion. It evokes a sense of serenity and natural grace — a beauty that doesn’t seek attention, yet leaves a lasting impression.
The exceptional formula of LV Rouge satin is composed of 86% naturally derived ingredients* and is 85% skincare based**, meticulously selected to care for and enhance the lips, as well as an upcycled blend of waxes, evoking the emblematic flowers of Grasse.
- Rose, Jasmine, and Mimosa Waxes: Rich in fatty acids, these waxes melt onto the lips for a sensorial application and contribute to nourishing properties and comfort.
- Hyaluronic Acid Spheres: Contribute to the smoothing and plumping effect for instantly sculpted lips.
- Shea Butter: Enriched with its richest fraction, it helps provide nourishment and hydration.
- Fine Pigments: Deliver intense and vibrant color.
- 100% Natural Origin Mineral Powders***: Ensure visibly smoother lips and a more luminous satin finish.
*Value calculated based on ISO 16128-1 and ISO 16128-2. The remaining ingredients contribute to optimizing the sensoriality of the formula and its integrity over time.
**Minimum percentage of lipstick base that preserves moisture before adding color.
*** Value calculated based on ISO 16128-1 and ISO 16128-2.
INGREDIENTS : POLYGLYCERYL-2 TRIISOSTEARATE • SQUALANE • BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE • HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX • OCTYLDODECANOL • ETHYLHEXYL PALMITATE • DIMER DILINOLEYL DIMER DILINOLEATE • TRIMETHYLOLPROPANE TRIISOSTEARATE • CERA ALBA (BEESWAX) • CALCIUM CARBONATE • PHYTOSTERYL/OCTYLDODECYL LAUROYL GLUTAMATE • ORYZA SATIVA (RICE) BRAN WAX • BUTYROSPERMUM PARKII (SHEA) BUTTER • CALCIUM ALUMINUM BOROSILICATE • DISTEARDIMONIUM HECTORITE • LAURYL PEG-10 TRIS(TRIMETHYLSILOXY)SILYLETHYL DIMETHICONE • OLUS OIL (VEGETABLE OIL) • PROPYLENE CARBONATE • BUTYROSPERMUM PARKII (SHEA) BUTTER UNSAPONIFIABLES • ALUMINUM HYDROXIDE • HYDROGENATED VEGETABLE OIL • PARFUM (FRAGRANCE) • ACACIA DECURRENS FLOWER WAX • JASMINUM GRANDIFLORUM (JASMINE) FLOWER WAX • ROSA CENTIFOLIA FLOWER WAX • TRIHYDROXYSTEARIN • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX) • SODIUM HYALURONATE • OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE • ROSE FLOWER OIL/EXTRACT • VANILLIN • TOCOPHEROL • [+/- CI 77891 (TITANIUM DIOXIDE) • CI 77491, CI 77492, CI 77499 (IRON OXIDES) • CI 45410 (RED 28 LAKE) • CI 42090 (BLUE 1 LAKE)] – 23849
IMMEDIATELY:
- 24-hour Hydration*
- 24-hour Comfort**
- 8 hour Long-lasting Colors*
AFTER 4 WEEKS OF USE, BARE LIPS APPEAR:
- Hydrated: +54%***
- Smoothed: +52%***
- Plumped: +43%***
- Visibly nourished: +44%***
*Instrumental test on 30 subjects.
** Self-assessment by scoring on 30 subjects.
***Clinical evaluation on a panel of 32 women, conducted on bare lips after 4 weeks of application.
Follow Dame Pat McGrath's tips using the unique Monogram Flower petal-shaped bullet:
- Define Your Cupid's Bow: Create a heart shape below your cupid's bow using the tip of the lipstick for precision.
- Fill in the Upper Lip: Once the heart is defined, smoothly fill in your upper lip to ensure even coverage.
- Apply to the Bottom Lip: For the bottom lip, apply the lipstick outward towards the corners using the same gliding motion for an even finish.
To protect the elegant design of your LV Rouge lipstick, carry it in its velvet travel case.
To clean the case, use a soft microfiber cloth or a gentle sponge with mild soap, avoiding bleach or harsh detergents. Dry thoroughly to maintain its pristine condition.
In line with Louis Vuitton’s approach to mindful and responsible cosmetic development:
- The formula incorporates some upcycled ingredients from perfumery by-products.
- The lipstick case is refillable.
- LV Rouge refills are recyclable.
- LV Rouge outer packaging contains recycled paper and is recyclable.
- We recommend keeping the transparent caps of your lipstick refills, so they remain protected when not placed inside the case—ideal if you like to switch between shades.
Complete the Look
