LV Rouge - Matte Lipstick
A vibrant journey expressed through 55 captivating shades by Creative Director Pat McGrath, LV Rouge is a testament to Louis Vuitton's visionary expertise. Intense pigmentation melds with exquisite sensoriality, bestowing lips with 12-hour longwear* velvet matte vivid color and 12-hour moisture preservation*, along with long-lasting comfort. An invitation to celebrate individuality with endless possibilities, each hue uniquely enhances every skin tone.
A delicate fragrance, inspired by the harmonious blend of Mimosa, Rose, and Jasmine, is exclusively crafted by Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud.
Housed in an elegant metal case punctuated by the iconic Monogram motif, the creation is a precious embodiment of Louis Vuitton’s heritage craftsmanship — an eternal keepsake. Featuring an innovative lock system, each refill is adorned with a Monogram Flower emblem — unlocking a world of color with a single click.
*Instrumental test on 30 subjects
(Height x Width)
The exceptional formula of LV Rouge is composed of 87% skincare-based ingredients*, meticulously selected to care for and enhance the lips, as well as an upcycled blend of waxes, evoking the emblematic flowers of Grasse.
- Rose, Jasmine, and Mimosa Wax: Rich in fatty acids, these waxes melt onto the lips for a sensorial application, providing nourishing properties and long-lasting comfort.
- Hyaluronic Acid Spheres: Contribute to the smoothing and plumping effect for instantly sculpted lips.
- Shea Butter: Enriched with its richest fraction, it helps provide nourishment.
- Fine Pigments: Deliver intense and vibrant color.
- 100% Natural Origin Mineral Powders**: Ensure visibly smoother lips and a more luminous matted finish.
*Minimum percentage of lipstick base that preserves moisture before adding color.
**Value calculated based on ISO 16128-1 and ISO 16128-2.
INGREDIENTS: POLYGLYCERYL-2 TRIISOSTEARATE • DIMETHICONE • HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX • TRIMETHYLOLPROPANE TRIISOSTEARATE • TRIHEPTANOIN • SILICA • JOJOBA ESTERS • DIMETHICONE CROSSPOLYMER • COCO-CAPRYLATE/CAPRATE • RICINUS COMMUNIS (CASTOR) SEED OIL • CERA ALBA (BEESWAX) • ETHYLHEXYL PALMITATE • BUTYROSPERMUM PARKII (SHEA) BUTTER • ORYZA SATIVA (RICE) BRAN WAX • HYDROGENATED CASTOR OIL • BUTYROSPERMUM PARKII (SHEA) BUTTER UNSAPONIFIABLES • PARFUM (FRAGRANCE) • ACACIA DECURRENS FLOWER WAX • JASMINUM GRANDIFLORUM (JASMINE) FLOWER WAX • ROSA CENTIFOLIA FLOWER WAX • SODIUM CHLORIDE • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • TRIHYDROXYSTEARIN • CERA CARNAUBA (COPERNICIA CERIFERA (CARNAUBA) WAX) • PROPYL GALLATE • SODIUM HYALURONATE • TOCOPHEROL • [+/- CI 45410 (RED 28 LAKE) • CI 77891 (TITANIUM DIOXIDE) • CI 42090 (BLUE 1 LAKE) • CI 15850 (RED 7) • CI 15985 (YELLOW 6 LAKE)] - IL19597
- 12-hour longwear*
- 12-hour moisture preservation*
- 12-hour lip plumping effect*
- Long-lasting comfort*
- Hydrated: +44%**
- Smoothed: +41%**
- Plumped: +31%**
- Visibly nourished: +30%**
**Clinical evaluation on a panel of 34 women, conducted on bare lips after 4 weeks of application.
Follow Dame Pat McGrath's tips using the unique Monogram Flower petal-shaped bullet:
- Define Your Cupid's Bow: Create a heart shape below your cupid's bow using the tip of the lipstick for precision.
- Fill in the Upper Lip: Once the heart is defined, smoothly fill in your upper lip to ensure even coverage.
- Apply to the Bottom Lip: For the bottom lip, apply the lipstick outward towards the corners using the same gliding motion for an even finish.
To protect the elegant design of your LV Rouge lipstick, carry it in its velvet travel case. For cleaning, use a soft microfiber cloth or a gentle sponge with mild soap, avoiding bleach or harsh detergents. Dry thoroughly to maintain its pristine condition.
- The formula incorporates some upcycled ingredients from perfumery by-products.
- The lipstick case is refillable.
- LV Rouge refills are recyclable.
- LV Rouge outer packaging contains recycled paper and is recyclable.
- We recommend keeping the transparent caps of your lipstick refills, so they remain protected when not placed inside the case – ideal if you like to switch between shades.
Signature Looks
Creative Director Dame Pat McGrath imagined a series of inspiring looks imbued with vivid hues and lustrous finishes, showcased by House Ambassador Hoyeon and models Awar Odhiang, Chu Wong, and Ida Heiner.
Discover more