LV Lovers

What will you do when the sun shines on you?

The New Men’s Perfume
Born from a creative dialogue between Men’s Creative Director Pharrell Williams and Master Perfumer Jacques Cavallier Belletrud, the uplifting new perfume for Men captures the essence of the community: radiant light.


An Ode to Light
Echoing the philosophy, which highlights the invigorating power of light as a source of life, Louis Vuitton’s Master Perfumer conveys the scent of the sun’s rays illuminating the skin in a distinctive perfume.


LV Lovers Copper Edition
Inspired by the metallic trunks from Pharrell Williams’ debut Louis Vuitton collection, a limited-edition, copper bottle presents the luminous, woody perfume with a glowing new aura – an exceptional LV Lovers collectible that develops a bold patina over time.


The theme of sunlight inspired us to convey photosynthesis in scent. If you look at life, photosynthesis is the starting point for everything.