Fashion Eye Vienna

Embracing the opportunity to work on a project about her native city, Stefanie Moshammer brilliantly crafts visual stories that combine myriad layers of interpretation. Taking as her starting point the space occupied by Vienna in the collective imagination, along with all its clichés, she delights in entangling her readers in the Austrian capital’s physical and mental mysteries, drawing inspiration from its seminal figures and important historical places, but also eliciting more self-reflective moments, imbued with poignant intimacy. The result is a narrative like no other, where past and present engage in a rambling conversation in order to better give shape to a certain vision of what Vienna is… or is not.

Born in 1988, Stefanie Moshammer is a visual artist whose practice plays out at the intersection of empiricism and experimentation. After earning a diploma in textile design from the Viennese fashion school Modeschule Hetzendorf, she studied graphic design and photography at the University of Art and Design Linz, before taking courses in advanced visual storytelling and in social and cultural anthropology. The author of several books, she has received numerous awards, and her work has been exhibited in galleries around the world.

Inspired by the House's travel heritage, the Louis Vuitton Fashion Eye collection evokes cities, regions or countries through the eyes of fashion photographers, from emerging talents to industry legends. Each title in the series features an extensive selection of large-format photographs, together with biographical information and an interview with the photographer or a critical essay. After Louis Vuitton City Guides and Travel Books, this third collection presents travel photography with a fashion perspective, as the chosen photographers all infuse their images of great cities, faraway places or dream destinations with their unique vision.