Fashion - Campaigns 28/10

Louis Vuitton x NIGO®

For Pre-Spring 2022, Louis Vuitton continues the creative conversation between Virgil Abloh and NIGO® with the launch of the second LV2 collection.

The Film

United by friendship and a shared subcultural practice popularly known as streetwear, the two designers investigate their diverse cultural roots under the global emblem of Louis Vuitton. The sophomore season expands on this exchange in a celebration of NIGO®’s Japanese provenance, the inherent tapestry of his fashion upbringing, and the geo-specific gaze on the Western men’s wardrobe instilled in him from boyhood.

The Campaign

Informed by NIGO®’s personal collections of British subcultural dress, LV2 cross-pollinates a Western 1950s and ‘60s’ tailoring silhouette with a Japanese sensibility. Garments and accessories native to sartorial tropes, military icons and traditional costumes are observed through a decidedly formalized lens, consistently imbuing the casual with a heightened elegance.

Micro Monogram Cape 2 700,00€
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Zillionaires Sunglasses 580,00€
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Chino Trousers 650,00€
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Oberkampf Ankle Boots 1 450,00€
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Set Of 3 Pins 595,00€
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Flap Double Phone Pouch 1 300,00€
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City Keepall Bag 1 950,00€
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Chino Trousers 650,00€
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Oberkampf Ankle Boots 1 450,00€
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Zillionaires Sunglasses 580,00€
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Giant Damier Laces Windbreaker 2 100,00€
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Giant Damier Short-Sleeved Shirt 690,00€
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Flap Double Phone Pouch 1 400,00€
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Monogram Patchwork Denim Trousers 1 900,00€
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Intarsia Heart Turtle Neck 790,00€
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Keepall Bandoulière 50 Bag 2 800,00€
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Monogram Patchwork Denim Trousers 1 900,00€
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Zillionaires Sunglasses 580,00€
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Monogram Crazy Denim Trousers 1 300,00€
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Multipocket Backpack 2 800,00€
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Zillionaires Sunglasses 580,00€
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Micro Monogram Cape 2 700,00€
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Zillionaires Sunglasses 580,00€
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Set Of 3 Pins 595,00€
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Flap Double Phone Pouch 1 300,00€
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The Details

Nodding at prep uniforms, a cropped blazer is emblazoned with the Monogram stripes used on the lining of Louis Vuitton trunks, while pants evoke a schoolboy fit. Pieces central to the classic men’s wardrobe splice with the properties of kimonos such as obi-like belts and wrap structuring. Instinctively, the collection’s cultural cross-pollination intersects with the travel territory of Louis Vuitton.

Zillionaires Sunglasses 580,00€
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Tie Pin 295,00€
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Monogram Colourblock Tailored Denim Jacket 1 900,00€
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Chino Trousers 650,00€
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Oberkampf Ankle Boots 1 450,00€
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Heart Tie 175,00€
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Chino Trousers 650,00€
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Keepall Bandoulière 50 Bag 2 200,00€
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Oberkampf Ankle Boots 1 450,00€
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Zillionaires Sunglasses 580,00€
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Heart Tie 175,00€
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Damier Suit Jacket 2 500,00€
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Damier Vest 1 300,00€
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Damier Suit Trousers 990,00€
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Journey Tote Bag 3 300,00€
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Zillionaires Sunglasses 580,00€
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Monogram Trunkstripes Pocket Jacket 2 900,00€
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Monogram Crazy Denim Trousers 1 300,00€
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Nigo Cup 590,00€
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Tie Pin 295,00€
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Duck Tie 175,00€
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Sophisticated Tiger Cardigan 1 300,00€
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Chino Trousers 650,00€
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The Selection

Japanese Cruiser Bag 1 950,00€
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Keepall Bandoulière 50 Bag 2 800,00€
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Intarsia Jacquard Graphic Cashmere Crewneck 990,00€
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Oberkampf Ankle Boots 1 450,00€
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