Fashion - Campaigns 25/01

Men’s Spring-Summer 2021 Campaign

Starting in Paris, Virgil Abloh took his collection, 'Message in a Bottle', around the world to celebrate inclusivity and unity, culminating in his new Louis Vuitton Men's Campaign.

The Film

Highlighting the symbolic power of style and tailoring to express newfound power and freedom, the campaign brings together the collection’s mix of influences including the season’s ska-inspired Damier-like checkerboard motif. Uniting people of diverse backgrounds, the musical genre of ska reinterpreted classic British tailoring and exemplifies Virgil Abloh’s approach to his ongoing Louis Vuitton collections.

I strive to employ fashion to reflect and affect ideals of inclusivity, unity and humanity.

The Campaign

Photographed by Tim Walker, the campaign images accentuate the collection’s aspect of fantasy and the boyhood ideology that Abloh refers to throughout his Louis Vuitton collections’ arc. Starting with the formative idea of seeing the world through the experiences of a young man, the collection proposes an alternative to rationalism in order to imagine the impossible.

LV Fusion Derby Trainers 990,00€
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LV Fusion Derby Trainers 990,00€
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LV Trainers 950,00€
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LV Fusion Derby Trainers 990,00€
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LV Fusion Derby Trainers 990,00€
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LV Trainers 950,00€
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Classic Shirt 690,00€
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LV Fusion Derby Trainers 990,00€
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LV Classic Sunglasses 540,00€
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LV Distorted Sunglasses 550,00€
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LV Fusion Derby Trainers 990,00€
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LV Fusion Derby Trainers 990,00€
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LV Fusion Derby Trainers 990,00€
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LV Trainers 950,00€
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Car Coat 2 900,00€
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LV Fusion Derby Trainers 990,00€
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LV Trainers 950,00€
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LV Friends Pendants Necklace 595,00€
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LV Classic Sunglasses 540,00€
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LV Distorted Sunglasses 550,00€
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Leather Damier Intarsia Biker Jacket 8 900,00€
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LV Trainers 950,00€
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LV Fusion Derby Trainers 990,00€
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LV Friends Pendants Necklace 595,00€
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LV Friends Set Of 3 Earrings 465,00€
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LV Distorted Sunglasses 550,00€
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LV Classic Sunglasses 540,00€
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Details

The collection’s ethos is embodied by the “Zoooom with Friends” crew, imaginary characters that appear in various forms from oversized balloons to accessories. Each different to the other, the puppets represent the fundamental belief in inclusivity and multiculturalism embedded within the Louis Vuitton Men’s collections.

LV Distorted Sunglasses 550,00€
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LV Friends Set Of 3 Earrings 465,00€
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LV Classic Sunglasses 540,00€
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LV Fusion Derby Trainers 990,00€
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Regular Denim Trousers 890,00€
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LV Distorted Sunglasses 550,00€
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LV Fusion Derby Trainers 990,00€
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LV Friends Set Of 3 Earrings 465,00€
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Leather Damier Intarsia Biker Jacket 8 900,00€
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Stuffed Animal Jacket 5 900,00€
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Regular DNA Poplin Shirt 490,00€
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LV Fusion Derby Trainers 990,00€
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LV Fusion Derby Trainers 990,00€
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LV Fusion Derby Trainers 990,00€
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LV Chain Links Necklace 2 710,00€
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LV Friends Necklace 2 060,00€
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LV Friends Set Of 3 Earrings 465,00€
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Regular DNA Poplin Shirt 490,00€
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LV Ollie Trainers 2 800,00€
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LV Ollie Trainers 720,00€
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Louis Vuitton Horizon Wireless Earphones - Fluorescent Yellow 1 010,00€
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Louis Vuitton Horizon Black and Neon Green Earphones 1 010,00€
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LV Friends Pendants Necklace 595,00€
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Regular DNA Poplin Shirt 490,00€
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The Selection

LV Friends Scarf 495,00€
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