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Fashion - Campaigns 25/01

Men’s Spring-Summer 2021 Campaign

Starting in Paris, Virgil Abloh took his collection, 'Message in a Bottle', around the world to celebrate inclusivity and unity, culminating in his new Louis Vuitton Men's Campaign.

The Film

Highlighting the symbolic power of style and tailoring to express newfound power and freedom, the campaign brings together the collection’s mix of influences including the season’s ska-inspired Damier-like checkerboard motif. Uniting people of diverse backgrounds, the musical genre of ska reinterpreted classic British tailoring and exemplifies Virgil Abloh’s approach to his ongoing Louis Vuitton collections.

I strive to employ fashion to reflect and affect ideals of inclusivity, unity and humanity.

The Campaign

Photographed by Tim Walker, the campaign images accentuate the collection’s aspect of fantasy and the boyhood ideology that Abloh refers to throughout his Louis Vuitton collections’ arc. Starting with the formative idea of seeing the world through the experiences of a young man, the collection proposes an alternative to rationalism in order to imagine the impossible.

Keepall Bandoulière 50 Bag 2 300,00€
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Cigarette Trousers 690,00€
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LV Fusion Derby Trainers 990,00€
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LV Fusion Derby Trainers 990,00€
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Bootcut Trousers 690,00€
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Keepall Bandoulière 40 Bag 2 490,00€
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LV Trainers 950,00€
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Keepall Bandoulière 50 Bag 2 300,00€
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Cigarette Trousers 690,00€
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LV Fusion Derby Trainers 990,00€
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LV Fusion Derby Trainers 990,00€
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Bootcut Trousers 690,00€
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Keepall Bandoulière 40 Bag 2 490,00€
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LV Trainers 950,00€
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Classic Shirt 690,00€
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LV Fusion Derby Trainers 990,00€
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LV Classic Sunglasses 540,00€
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LV Distorted Sunglasses 550,00€
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Bootcut Trousers 690,00€
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Striped Jumper 990,00€
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LV Fusion Derby Trainers 990,00€
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Keepall Bandoulière 50 Bag 2 300,00€
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Bootcut Trousers 690,00€
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Keepall Bandoulière 50 Bag 2 300,00€
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Cigarette Trousers 690,00€
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LV Fusion Derby Trainers 990,00€
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LV Fusion Derby Trainers 990,00€
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Bootcut Trousers 690,00€
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Keepall Bandoulière 40 Bag 2 490,00€
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LV Trainers 950,00€
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Car Coat 2 900,00€
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LV Fusion Derby Trainers 990,00€
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LV Trainers 950,00€
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Classic Shirt 690,00€
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Cigarette Trousers 690,00€
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Cigarette Trousers 850,00€
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LV Friends Pendants Necklace 595,00€
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LV Classic Sunglasses 540,00€
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LV Distorted Sunglasses 550,00€
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Keepall Bandoulière 50 Bag 2 300,00€
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Flap Soft Trunk Messenger Bag 2 150,00€
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Keepall XS Bag 1 590,00€
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Distorted Damier Intarsia Turtleneck Jumper 990,00€
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Leather Damier Intarsia Biker Jacket 8 900,00€
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Distorted Damier Intarsia Turtleneck Jumper 990,00€
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LV Trainers 950,00€
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LV Fusion Derby Trainers 990,00€
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Cigarette Trousers 690,00€
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Cigarette Trousers 850,00€
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LV Friends Pendants Necklace 595,00€
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LV Friends Set Of 3 Earrings 465,00€
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LV Distorted Sunglasses 550,00€
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LV Classic Sunglasses 540,00€
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Flap Soft Trunk Messenger Bag 2 150,00€
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Keepall Bandoulière 50 Bag 2 300,00€
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Bootcut Trousers 690,00€
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Slant Lapel Suit Jacket 2 500,00€
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Classic Shirt 690,00€
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Details

The collection’s ethos is embodied by the “Zoooom with Friends” crew, imaginary characters that appear in various forms from oversized balloons to accessories. Each different to the other, the puppets represent the fundamental belief in inclusivity and multiculturalism embedded within the Louis Vuitton Men’s collections.

LV Distorted Sunglasses 550,00€
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LV Friends Set Of 3 Earrings 465,00€
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Flap Soft Trunk Messenger Bag 2 900,00€
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Soft Trunk Wallet 2 000,00€
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LV Classic Sunglasses 540,00€
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LV Fusion Derby Trainers 990,00€
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Classic Shirt 690,00€
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Regular Denim Trousers 890,00€
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Slant Lapel Suit Jacket 2 500,00€
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Keepall XS Bag 2 200,00€
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Keepall XS Bag 1 350,00€
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Bootcut Trousers 690,00€
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LV Distorted Sunglasses 550,00€
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LV Fusion Derby Trainers 990,00€
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Bootcut Trousers 690,00€
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LV Friends Set Of 3 Earrings 465,00€
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Leather Damier Intarsia Biker Jacket 8 900,00€
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Classic Shirt 890,00€
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Bootcut Trousers 690,00€
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Distorted Damier Intarsia Turtleneck Jumper 990,00€
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Stuffed Animal Jacket 5 900,00€
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Cigarette Trousers 850,00€
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Regular DNA Poplin Shirt 490,00€
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Classic Shirt 690,00€
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Keepall Bandoulière 50 Bag 2 300,00€
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Keepall XS Bag 1 590,00€
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Flap Soft Trunk Messenger Bag 2 150,00€
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Steamer XS Bag 1 500,00€
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LV Fusion Derby Trainers 990,00€
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LV Fusion Derby Trainers 990,00€
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LV Fusion Derby Trainers 990,00€
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Classic Shirt 690,00€
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Bootcut Trousers 690,00€
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LV Mixed Chains Necklace 2 710,00€
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LV Friends Necklace 2 060,00€
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LV Friends Set Of 3 Earrings 465,00€
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Regular DNA Poplin Shirt 490,00€
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Bootcut Trousers 690,00€
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LV Ollie Trainers 2 800,00€
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LV Ollie Trainers 720,00€
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Louis Vuitton Horizon Wireless Earphones - Fluorescent Yellow 1 010,00€
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Louis Vuitton Horizon Black and Neon Green Earphones 1 010,00€
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LV Friends Pendants Necklace 595,00€
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Clock Intarsia Jumper 790,00€
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70s Peak Lapel Jacket 2 500,00€
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Regular DNA Poplin Shirt 490,00€
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Bootcut Trousers 690,00€
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The Selection

LV Friends Scarf 495,00€
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Soft Trunk Messenger Bag 2 770,00€
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City Keepall Bag 1 650,00€
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Distorted Damier Crew Neck Jumper 790,00€
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