Fashion - Campaigns 16/07

Men’s Fall-Winter 2021 Campaign

Virgil Abloh’s latest collection investigates unconscious biases instilled in our collective psyche by reimagining looks as pieces in a game of chess.

THE FILM

Shot in North Wales by Tim Walker, the campaign revisits the motifs and metaphors of chess, a recurrent theme in Virgil Abloh’s work at Louis Vuitton. Staged as a life-sized game, the collection comes alive as pieces in a choreographed play between a cast of characters.

THE CAMPAIGN

By taking archetypes such as the writer, the artist, the drifter, the salesman, the hotelier, the gallery owner, the architect, or the student, the collection explores the dress codes that inform our predetermined perceptions of these familiar characters. Virgil Abloh imbues the grammar of these codes with different values and employs fashion as a tool to change those assumptions.

Flocked Monogram Classic Shirt 790,00€
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Neon Check 4-Pocket Jacket 2 900,00€
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Monogram Neon Check Oversized Business Shirt 850,00€
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Monogram Neon Check Pleated Skirt 2 100,00€
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Cyclone Sunglasses 595,00€
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Wide Leg Denim Trousers 890,00€
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Coat With Cutting Details 3 100,00€
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Monogram Hooded Denim Jacket 2 700,00€
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Monogram Workwear Denim Trousers 1 700,00€
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Graphic Leather Biker Blouson 9 900,00€
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Cyclone Sunglasses 595,00€
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Wide Leg Denim Trousers 890,00€
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Cyclone Sunglasses 595,00€
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LV Trainers 950,00€
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Travertine 90's Jacket 2 700,00€
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Travertine Silk Classic Shirt 1 100,00€
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Travertine Classic Trousers 790,00€
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Wrap Coat 3 900,00€
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Monogram Workwear Denim Trousers 1 700,00€
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Coat With Cutting Details 3 100,00€
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Flocked Monogram Classic Shirt 790,00€
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Tourist VS Purist Tuffetage Hoodie 1 300,00€
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Extra Large Coat 4 900,00€
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Pizza Box 1 400,00€
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Skateboard 2 300,00€
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LV Trainers 950,00€
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Extra Large Jacket 2 900,00€
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Equipe LV Polo 590,00€
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Technical Mirror Puffer Jacket 2 900,00€
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Extra Large Jacket 2 900,00€
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Louis Monogram Cup 590,00€
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DETAILS

Throughout the collection, garments, accessories, motifs and techniques play on themes of illusion, replicating the familiar through the deceptive lenses of trompe l’oeil and filtrage. Leather goods are interpreted through the classic shapes of Louis Vuitton and enriched with added wording, shiny silver, or tuffetage embroidery.

Wrap Coat 3 900,00€
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Pizza Box 1 400,00€
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Louis Monogram Cup 590,00€
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LV Trainers 950,00€
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LV Wax Fishtail Parka 5 900,00€
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Wide Leg Denim Trousers 890,00€
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Neon Check 4-Pocket Jacket 2 900,00€
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Monogram Neon Check Pleated Skirt 2 100,00€
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Flocked Monogram Classic Shirt 790,00€
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Wide Leg Denim Trousers 890,00€
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LV Trainers 950,00€
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Flocked Monogram Classic Shirt 790,00€
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Equipe LV Polo 590,00€
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Extra Large Coat 4 900,00€
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Extra Large Jacket 2 900,00€
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Equipe LV Polo 590,00€
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Extra Large Coat 4 900,00€
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LV Marker Necklace 650,00€
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Tourist VS Purist Tuffetage Hoodie 1 300,00€
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Monogram Embroidered Mesh Cap 650,00€
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THE SELECTION

Millennium Trainers 920,00€
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LV Initials LV Mirror Mirror 40MM Reversible Belt 525,00€
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