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La Maison - Brand Campaign 13/04

Towards a Dream

At Louis Vuitton, the Spirit of Travel goes beyond discovering a physical destination, it also sparks curiosity for what lies within. For this year’s brand campaign, photographer Viviane Sassen translates the core values of the Maison into a far-reaching journey towards a dream. Photographed in Iceland, the images are an evocative ode to the inner child, set free in a reverie of otherworldly beauty and infinite possibility.