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Imagination Takes Flight

At Louis Vuitton, the Spirit of Travel goes beyond discovering a physical destination, it also sparks curiosity for what lies within. This year, photographer Viviane Sassen translates the core values of the Maison into dreamlike imagery of schoolchildren playfully exploring Iceland’s ethereal landscapes. The campaign presents the true Spirit of Travel as an emotional journey transcending the times, one that gazes towards the horizon with a sense of innocence and joy.