• Louis Vuitton for UNICEF: Silver Lockit by Virgil Abloh - Louis Vuitton Heritage NEWS
    • Louis Vuitton for UNICEF: Silver Lockit by Virgil Abloh - Louis Vuitton Heritage NEWS
    As part of its Louis Vuitton for UNICEF partnership, Louis Vuitton launches on the 21st February the Silver Lockit bracelet designed by Louis Vuitton’s Men’s Artistic Director Virgil Abloh.

    The new design is contemporary, yet instantly identifiable, adding an additional dimension to the existing collection of bracelets.
    Inspired by Virgil Abloh’s Spring-Summer 2020 runway collection, the Silver Lockits are available in four colourways: black, orange, celadon green and a blue with hints of yellow.

    The bracelet features the designer’s now signature bold chains, this time in silver, linked to a thicker, colourful cord, Louis Vuitton charm and engraved padlock.

    In continuation of its #MAKEAPROMISE campaign, Louis Vuitton is committed to raising awareness and funds for UNICEF to support the most vulnerable children around the world.
    By purchasing the Silver Lockit designed by Virgil Abloh, clients have the opportunity to support UNICEF's work in disaster -affected countries and reaching children in vulnerable situations.

    The Silver Lockit is inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings.

    Since the launch of the Silver Lockit, the Louis Vuitton for UNICEF partnership has raised nearly ten million US$ for UNICEF to help children at risk.

    UNICEF does not endorse any company, brand, product or service.

    Discover the Collection

    Unicef Silver Lockit Virgil Abloh

    The second episode of The Art of Craftsmanship series examines the heart of Louis Vuitton's craft: leather goods.

    We trust our belongings to leather goods. Big and small, classic or bespoke, they declare our sense of style – and our sense of self. As we journey through life, we should carry our most valued belongings with the confidence of a century and a half of unparalleled craftsmanship. From the historic atelier in Asnières to the ultramodern workshop in Sainte-Florence, see how Louis Vuitton strikes a balance between heritage, expertise and modernity.

    Discover the Art of Craftsmanship

    LVTV History Know-how

    As part of a new series on LV TV, Loïc Prigent heads to Louis Vuitton’s perfumery atelier Les Fontaines Parfumées in the South of France to meet with Jacques Cavallier Belletrud.

    The French Director tours the historic 17th-century estate turned fragrance workshop with Louis Vuitton’s Master Perfumer as his guide: “We are at the heart of the history of perfume and of the city.” Cavallier Belletrud, a Grasse native, recalls passing the very gates of Les Fontaines Parfumées as a child, decades before calling it his creative home. With both parents involved in the profession and a life devoted to perfume, Jacques Cavallier Belletrud shares his unique perspective on what makes this atelier so special.

    See More Episodes on LV TV

    LVTV Loic Prigent Jacques Cavallier Belletrud Les Parfums Louis Vuitton

    Introducing the newest series on LV TV, the destination for exclusive, entertaining, and never-before-seen content from Louis Vuitton.

    Welcome to The Art of Craftsmanship, an exclusive itinerary behind the scenes of Louis Vuitton. Explore how the Maison pushes the boundaries of luxury with a savoir-faire like no other in a series of episodes devoted to all facets of Louis Vuitton’s historic expertise. 

    To kick off the new series, the first question is: what is savoir-faire? In literal terms, it’s expert craftsmanship that’s passed from generation to generation. But at Louis Vuitton, savoir-faire is something more. More than uncompromising quality, more than breakthrough creativity, it is relentless innovation that defines the Maison.

    LVTV History Know-how

    • THE TROPHY TRAVEL CASE FOR THE 2019 DAVIS CUP - Louis Vuitton Heritage NEWS
    • THE TROPHY TRAVEL CASE FOR THE 2019 DAVIS CUP - Louis Vuitton Heritage NEWS
    This year, for the first time, the coveted Davis Cup trophy – the men’s “world cup of tennis” – was featured in a bespoke Louis Vuitton Trophy Travel Case.

    Handcrafted in the House’s workshop in Asnières, just outside of Paris, the unusual circular trunk sits atop the cup’s remarkable three tier base, opening at the top and on two sides to create a perfect showcase of tennis’ most legendary and historical cup. Covered in Louis Vuitton’s iconic Monogram Macassar canvas, it features rich leather trimmings as well as palladium and brass clasps, along with a Davis Cup logo patch placed on the interior of the lid.

    Louis Vuitton congratulates the Spanish team for winning the 2019 Davis Cup, which was held at the Caja Mágica in Madrid on 24th November in the presence of actress and friend of the house, Isabelle Huppert.

    The new Trophy Travel case for the Davis Cup is another landmark in Louis Vuitton’s long history of creating bespoke Travel Cases for the world’s most iconic trophies, including the FIFA World Cup™, World Rugby’s Webb Ellis Cup and the America’s Cup.

    Davis Cup Trunk Trophies Savoir-Faire