For the Men’s Spring-Summer 2019 Campaign, Artistic Director Virgil Abloh continues to illuminate the values established in his debut collection in this final chapter of his three-part campaign. Titled "School Teens" and shot by the Dutch photographer Raimond Wouda, the campaign depicts the formative communication between teenagers in group situations, fundamental to a man’s evolvement from boyhood into adulthood. Students dressed in block-colour t-shirts evoke the Spring-Summer 2019 Louis Vuitton Show, for which Virgil Abloh invited 1500 young students clad in similar garments to form the colour spectrum of a rainbow.
A contemporary take on the 'schuttersstukken' of the Dutch Baroque, the images were photographed around schools in Los Angeles and observe the interactive culture specific to our teenage years: the desire to belong, contrasting with the need for individuality. In constant evolution with the times, this age-particular tension between uniformity and diversity paves the way for a man's future understanding of his own identity and wardrobe, and what that means.