At the height of the Roaring Twenties in all their creative effervescence, the Maison Louis Vuitton launched its first perfume, Heures d'Absence, named after the country home the Vuitton family acquired in the Seine-et-Marne region of France. The fragrance captured the spirit of the day and its design celebrated the new modes of transport that were then emerging. Evoking the idea of great escapes, the name could hardly fall into oblivion: it was destined to be reborn nearly a century later, though the original formula has long since been lost.
Today, Louis Vuitton's Master Perfumer Jacques Cavallier Belletrud has reinvented Heures d'Absence by interpreting its dreamlike name as an ode to the blossoms from Grasse that he so loves - allegorical figures of joy, love and getaways. The new composition is that of a grand, sophisticated bouquet in a resolutely contemporary way: an exhilarating whirlwind of Jasmine from Grasse, Sambac Jasmine from China, May Rose and Mimosa from the Tanneron. Like the hands of a timepiece set against an infinite dial, the fragrance carries a promise of eternal renewal.
Heures d'Absence joins ten other perfumes for women: Cœur Battant, Rose des Vents, Turbulences, Dans La Peau, Attrapes-Rêves, Apogée, Contre Moi, Matière Noire, Mille Feux and Le Jour Se Lève.