For Louis Vuitton's newest collection of Parfums, the Californian coast is the destination. The long stretches of beach etched in foam, the bright neon lights, the gentle iridescent sky, the patios burgeoning with cacti, the eternally beautiful days... There's something free, passionate and creative about the West Coast which inspired Louis Vuitton's new collection of Cologne Perfumes.
To underscore the gaiety of these new fragrances, Louis Vuitton invited artist Alex Israel to bring his creative radiance to each of the Cologne Perfumes' packaging with a joyful design of pop colours that celebrates the idea of an endless summer. As a multimedia artist and filmmaker, Alex Israel is deeply inspired by his hometown of Los Angeles, a city of contrasts where the sky he loves to paint is undeniably unique. He imagined each perfume as a touchstone in his universe, pairing each fragrance with one of his emblematic artworks to capture the spirit of each scent.